“We want to tell the story of strong women, and why not start with ourselves?”
The new team for Adax stands side by side. Anne Grundahl as Marketing Manager and Cecilie Hammer, now a permanent part of the design team. The two women kick starts the new campaign for Adax. Two strong women who will shape the future for Adax, celebrating its 35th anniversary this year.
With our new campaign, we want to focus on different kinds of “strong”. Whether it is big muscles, a strong mind or something else, we want to highlight people with strong values and persons who stand for something unique.
- And why not start with ourselves
By her side is Marketing Manager Anne Grundahl, who also has a passion for putting a though in peoples’ mind.
“I want people to stop when they see our campaign, and steel two seconds of their time. I want be to on the same level as our customers; with a smile on the lip, a passion in the eye and the simplicity of our portraits, I want to add some intimacy and personality to our pictures, that appeals to women all over the world.”
“My goal is to focus on strong women – women who might not be the obvious choice, and to prove that strong women are everywhere! I want to show the diversity of what it means to be strong, and focusing on dedicated women with a unique passion”.
The campaign will continue throughout the next seasons, and for each season we will find a new strong woman. Women who have some fascinating and inspiring stories to tell.
“We have some really interesting people on the map at the moment, and I am really looking forward to presenting them the new couple of seasons”, Anne Grundahl says.
Designer Cecilie Hammer spends her day looking at different leather qualities, new shapes and new colors. Her creative mind and talent for spotting the latest trends will be visible in the upcoming collections for Adax.
“If my eye catches a certain material, color or detail, I immediately start thinking about how I could transfer this into a bag.” Cecilie says.
“ I get inspired by historic ages, cultures, types of people, art and much more – the most important thing is that it feels right to me; that it moves something in me, something I am not always capable of putting into words, but it will always get my creative mind going.”