The accessories brand, ADAX has teamed up with one of fashion’s most influential designers - Freya Dalsjø. The two brands have decided to combine their two universes with a new bag collection.
Freya Dalsjø is the woman behind advanced silhouettes and exclusive qualities, while the tradition-bound accessories company, ADAX, which is known for it’s classic design, is behind the bags hanging on every woman’s shoulder.
”All details must have a pointe or function. There must be no decoration, but at the same time it must be so beautiful and easy that you want to wear it every day”, Freya explains about the design process.
The design collaboration was kick started during Copenhagen Fashion Week, where the collection was featured at the Freya Dalsjø runway show. The bags were accompanied by the models down the catwalk and created a fusion between ADAX’s exclusive qualities and Freya’s extravagant universe.
”Freya Dalsjø has a moment and an image in the fashion industry, and with this collaboration we wish to keep the positive development of the ADAX brand and emphasize that we currently are going through some changes in our designs”, says the founder of ADAX, Eugen Silfen.
The collection consists of three bags, ranging from a working bag to a smaller evening clutch. They are made of different types of leather in the highest quality available and are kept in classic colors as black, brown and white. The bag collection has a strong classic look with a touch of Freya’s attention to details.