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ADAX presents

new (literally) strong man

Last season, the campaign "Strong Men" was kick-started by Eugen Silfen, the founder of the accessories company ADAX, and now the campaign continues with a new exciting profile, Christoffer Jacobsen, who has a past as Patrol Man on the Sirius Sled Patrol.

"Christoffer fits perfectly with our campaign, because he has an inspiring and fascinating story. It is not everyone, who can commit themselves to the Arctic environment. You have to be physically and mentally strong when working under pressure - especially in 40 degrees below zero, "says Marketing Manager Anne Grundahl.

Christoffer has had an experience for life - an experience he never forgets. In addition, he has got two good friends who knows him very well.

To emphasize the masculine universe that Christoffer comes from and stands for, ADAX has chosen to design a new logo for their male bag line - a relaunch of the brand. The logo shows a skin and two crossing hammer that symbolizes tools and good craftsmanship. ADAX's male bag line consists of computer bags, travel bags, purses and gloves made of delicious leather qualities such as buffalo - a masculine leather that is known for its strength and durability. Properties comparable to Christoffer Jacobsen.

33-year-old Christoffer Jacobsen has completed a 26 month service in Northeast Greenland and is able to handle any situation in the wilderness. He has together with two different sledding buddies monitored an enormous area in the winter months. "The nature is super fascinating, it has an enormous power," says Christoffer Jacobsen and continues, "We are being challenged by freezing temperatures, intense storms and large amount of snow, and on our way we meet polar bears, wolves and musk oxen. Therefore, it is very important that you have your weapon on you 24/7, "says Christoffer.